Skip to main content

Free US delivery on orders $35 or over

Understanding Fandom

Media Fan Culture

  • Textbook
Understanding Fandom cover

Understanding Fandom

Media Fan Culture

  • Textbook
Quantity
Available on Jun 24 2027
$26.95

Available for purchase via Bloomsbury etextbooks on publication date

This title is available for exam copy requests

Description

In this second edition of Understanding Fandom, Rukmini Pande expands on the original scholarship of Mark Duffett to address the shifting landscape of fan studies.

In an era in which questions of social identity have begun to transform the field, Pande examines the accelerating global convergence of popular culture, social media platforms, and high transmissibility of content through online streaming. This book offers a comprehensive guide to studying and interpreting the complexity of fan culture, covering diverse histories, key theories, contemporary flashpoints, and future directions for fan research.

Grounded in critical theory and intersectional analysis, this book offers an insightful reframing of fan cultures and fan studies that will sharpen the field's approach to the analysis of fan texts, platforms, interpretation, community formation, labor, globalization, and more. In order to introduce students and scholars to the wide range of debates within the field the book will encompass a broad range of case studies – ranging from cosplay and fanfiction to Bollywood and K-Pop – from across the world. Once seen as obsessed and passive consumers of content, fans and fan cultures today are now acknowledged as key players in the global mediascape.

Accessibility Information

Additional accessibility information

  • EPUB 3.0
  • Conforms with the requirements of EPUB Accessibility Spec v1.1
  • WCAG level AA
  • WCAG v2.2 compliant
  • accessibility@bloomsbury.com

Hazards

The publication contains no hazards

Support for non-visual reading

  • No accessibility features offered by the reading system, device or reading software are disabled or otherwise unusable with the product
  • Has alternative text descriptions for images

Visual adjustments

Appearance of the text and page layout can be modified according to the capabilities of the reading system (font family and size, spaces, as well as color of background and text)

Navigation

  • Page list to go to pages from the print source version
  • Elements such as headings, tables, etc for structured navigation
  • All or substantially all textual matter is arranged in a single logical reading order
  • Content is enhanced with ARIA roles to optimize organization and facilitate navigation
  • Purposes of all links are made clear

Table of Contents

Preface
Mark Duffett, University of Chester, UK

Introduction
Chapter 1: Fandom Histories
Chapter 2: Online Fandom
Chapter 3: Fandom and Identity
Chapter 4: Fandom and Community
Chapter 5: Fandom and Fanwork
Chapter 6: Fandom and Labour
Chapter 7: Fandom and Globalization
Chapter 8: Fandom and Politics
Chapter 9: Researching Fandom
Chapter 10: Future Fandom

Bibliography
Index

Product details

Bloomsbury Academic Test
Published Jun 24 2027
Format Ebook (Epub & Mobi)
Edition 2nd
Pages 288
ISBN 9781501388750
Imprint Bloomsbury Academic
Illustrations 20 bw illus
Publisher Bloomsbury Publishing

About the contributors

Author

Rukmini Pande

Rukmini Pande is an Assistant Professor of English…

Foreword

Mark Duffett

Mark Duffett is Associate Professor in Media at th…

Related Titles

Environment: ACC-Hukd Staging