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Description

Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from an experiential perspective, this book moves away from the traditional focus on luxury goods, marketing and promotion, and looks instead at the sensory evolution of luxury through time.

Bringing together a range of international experts in the field, Luxury and the Senses traces the history of luxury from the over-indulgent banquets of Roman antiquity to the modern swimming pools of Southern California. The book surveys the importance of sensory triggers like scent, taste and texture to our experience of luxury, while looking at questions of gender and branding through the lens of fashion and consumption.

With case studies which range from whisky drinking to perfume making, the book delves into the influence of luxury brands, and the new possibilities opened by technology and virtual reality. Highlighting the emotional and sensuous aspects of creating and consuming luxury goods and services, this is essential reading for scholars of fashion, luxury studies, and brand management.

Table of Contents

List of Illustrations
List of Contributors
Preface

Introduction, Yasmin Sekhon and Joanna Norman

1. Multisensory Luxury Consumption, Shushma Malik
2. Sensory deception and manipulation in ancient aristocratic banquets, Mike Beer
3. The Luxury of Colours, Valérie Bonnardel
4. Senses and triggers: a journey through the senses, Ashok Ranchod
5. Perfumery and Luxury: A Sensuous Link, Joanna Norman
6. Contemporary Luxury Consumption, Yasmin Sekhon Dhillon
7. Future of the Senses, Amanda Bragg Mollinson
8. The Future of Multisensory Marketing and Advertising for Luxury Brands and Markets in the Information Age, Prask Sutton
9. Scent Bubble®: Bridging the Gap between Luxury Fashion and Fragrance with the Sensorial 'Internet of Me', Jenny Tillotson
Conclusion: Future Pathways for Luxury and the Senses, Yasmin Sekhon and Joanna Norman

Bibliography
Index

Product details

Published 12 Jun 2025
Format Ebook (PDF)
Edition 1st
Extent 176
ISBN 9781350064225
Imprint Bloomsbury Visual Arts
Illustrations 10 color and 12 bw illus
Publisher Bloomsbury Publishing

About the contributors

Anthology Editor

Yasmin Sekhon

Anthology Editor

Joanna Norman

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