Kindfulness is a simple idea that can change everything.

Seth Godin, author of The Song of Significance

This book is a wonderful antidote to the Donald Trump School of Business. I would rather do business with people if I don't feel I have to count my fingers after I have shaken their hand.

Nick Jenkins, Founder of Moonpig, BBC Dragon's Den

Kindness has been central to our approach to business at Timpson for many years. It's not fluffy or weak – it's strong, it builds great teams, and it leads to long-lasting success. Graham's brilliant book will show you how.

James Timpson, CEO of Timpson

This book puts kindness at the centre of social action. Kindness informs us and engages us in the well-being of others. Here's to us all moving forward to more kindness, and this book is definitely a good omen.

Lord John Bird MBE, Founder of the Big Issue

KIND is the business book I have always wanted to read. The insightful Graham Allcott has brought the power of kindness to us all, as his vulnerability, courage and wisdom shine through this book. One of the kindest and most powerful voices in the business world.

Denise Nurse, CEO Success Coach, Co-Founder of Black Founders Hub and BBC TV Presenter

This book is your guide to maximizing others' potential without being a jerk. Swap scare tactics for psychological safety and become the charismatic, high-energy leader everyone loves working with.

Jodie Cook, Founder of Coachvox and Senior Contributor, Forbes