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The Soap Opera Genre Revisited

A Comparative Analysis of U.S., British and Australian Serials

The Soap Opera Genre Revisited cover

The Soap Opera Genre Revisited

A Comparative Analysis of U.S., British and Australian Serials

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Description

This book examines the soap opera ratings in the U.S., UK, and Australia to identify the trends and analyze the discussions on soap opera blogs and interviews to gauge the audience reception of the soap opera storylines.

Over the years, the soap opera genre developed and became very successful - especially between the 1960s and 1990s - in the US, the UK, and Australia. In the early 2000s, due to the US soap operas' declining ratings, those that were once successful, including Guiding Light, As the World Turns, and All My Children, were cancelled. For example, during the 1996–1997 season, there were 12 soap operas on air. During the 2008–2009 season, this number dropped to eight, and currently (2014–2015 season), only four soap operas remain on US television networks.

Nonetheless, the genre is still widely popular in Australia and the UK. Shows such as Neighbours and Coronation Street consistently draw high ratings, suggesting that different factors affect the soap operas' success in different countries, such as production and budgetary issues, the nature of the stories, and changing viewership demographics. Understanding the reasons behind the genre's popularity and decline through a comparative analysis is crucial to make sense of its current status.

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Table of Contents

Chapter 1. State of the Genre
Chapter 2. Trends in Soap Opera Storytelling
Chapter 3. Community, Place, and Space
Chapter 4. Race, Ethnicity, Diaspora, and Immigrants
Chapter 5. Queer Characters, Queer Lives
Chapter 6. Memory, Nostalgia, and Soap Opera Viewership
Chapter 7. Millennials: Stories for the Next Generation
Bibliography
Index

Product details

Bloomsbury Academic Test
Published Mar 18 2027
Format Ebook (Epub & Mobi)
Edition 1st
Pages 176
ISBN 9781501325489
Imprint Bloomsbury Academic
Publisher Bloomsbury Publishing

About the contributors

Author

Ahmet Atay

Ahmet Atay is Professor and Chair of the Departmen…

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