Volkswagen Beetle
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Description
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Table of Contents
Product details
| Published | 10 Sep 2014 |
|---|---|
| Format | Paperback |
| Edition | 1st |
| Extent | 64 |
| ISBN | 9780747814474 |
| Imprint | Shire Publications |
| Illustrations | 30 b/w; 40 col |
| Dimensions | 210 x 149 mm |
| Series | Shire Library |
| Publisher | Bloomsbury Publishing |
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