Innovation Management
- Textbook
Innovation Management
- Textbook
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Description
This successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.
Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.
Table of Contents
1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability
Product details
| Published | 15 May 2025 |
|---|---|
| Format | Paperback |
| Edition | 4th |
| Extent | 496 |
| ISBN | 9781350337961 |
| Imprint | Bloomsbury Academic |
| Dimensions | 254 x 178 mm |
| Publisher | Bloomsbury Publishing |
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