In The Growth Director's Secret, Andy Brent makes the important connection between the latest thinking in consumer behaviour, organisational strategy and board performance. Engagingly written and drawing on cutting-edge theory in understanding consumers, a must-read for not only senior marketers, board members and all those with responsibility for achieving organisational growth, but also for academics and students of strategy, marketing and consumer behaviour.

Dr Alex Hiller, Nottingham Business School, Nottingham Trent University

A growth engine is only as good as the sum of its parts. The Growth Director's Secret illuminates not only the parts, but the recipe for healthy, repeatable success. Whether you're a small company or a large enterprise, diving into Andy's insights will be a worthwhile journey.

Kieran Hannon, Chief Marketing Officer, Belkin International

This book is fascinating reading that makes a compelling case for changing how we think about growing business. Brent gives an accessible summary of research on decision-making and highlights the implications for marketing research and strategy.

Heather Kappes, Assistant Professor at LSE