Tracy Greenan is a Northern Irish/Filipino-Canadian fashion-tech and gaming entrepreneur based in New York. She founded A.U.R.A., a digital fashion gaming brand, and produced the fashion video game Zombie Fashion Fight. She is also the co-founder of the Fashion in Gaming Awards. Tracy serves as a writer and Editor-in-Chief at THEFASHN COLLCTR, a premium style blog. In 2023, Tracy created the non-profit Gamers over Guns, which teaches life skills in underserved communities through gamification.